MyshapeLipo Pro Case Study

This Premier Liposuction Facility brand was looking to broaden its marketing channels & increase campaign performance. Paid ads & PPC ads achieved these goals & more

Marcus Smith

8/17/2022 1 min read

Company Profile:

My Shape Lipo offers a premier Liposuction service that is prided around Excellence. Affordability. Honesty. Support & Value. Their extensive experience with patients large and small, young and old assures that they has seen a wide variety of complex disproportion issues and provide the most natural results.

The Challenge:

My Shape was looking to broaden its marketing channels & increase campaign performance. Paid ads & PPC ads. We achieved these goals & more

Services We Provided:

Paid Search, Paid Social, SEO

Paid Ads Lead to +160% Increase in Total Site Revenue for Liposuction Facility

CREATIVES HOLD THE KEYS TO SUCCESS WHEN IT COMES TO SOCIAL ADS. WITH THAT IN MIND, WE UNDERSTOOD THAT A COMBINATION OF EYE-CATCHING VIDEOS, AUDIO, AND COPY WAS ESSENTIAL.

Based on successful campaigns we’ve implemented in the past, we made strategic recommendations to our client’s creative team. To see which formats worked best, we launched three different creatives for two different promotional offers. The variables tested were creatives, ad duration, and visibility of website URL.

BECAUSE THIS WAS THE FIRST TIME OUR CLIENT HAD RUN PAID SOCIAL ADVERTISEMENTS, WE NEEDED TO START FROM SCRATCH ON TARGET AUDIENCE METRICS.

We targeted department store shoppers, brand propensities, behavioral attributes, and specific demographics. This blend ensured that we were capturing their largest audience.

WE ALLOCATED 80% OF SPEND TO VIDEO ADS AND 20% TO AUDIENCE EXTENSION ADS TO NURTURE OUR AUDIENCE.

Retargeting filters consisted of recent views and page views while we negated any past converters through the CRM Data.